27 August 2026
AI Brand Audit with SaidTrue
AI Brand Audit with SaidTrue Use this step-by-step audit to inspect how AI systems describe, source, and recommend a business, using SaidTrue’s focus on visibility reports for a website’s presence in AI search. 1. Confir…
AI Brand Audit with SaidTrue
Use this step-by-step audit to inspect how AI systems describe, source, and recommend a business, using SaidTrue’s focus on visibility reports for a website’s presence in AI search.
- 1. Confirm the business identity — What to do: Record the exact business name, website, category, service area, and the customer questions people are likely to ask before choosing the business. What to expect: A clean baseline that helps the audit focus on the right business rather than a similarly named company or unrelated source.
- 2. Run an AI visibility scan — What to do: Go to SaidTrue at https://whataisaidabout.com and start a scan for the business you want to audit. What to expect: SaidTrue is designed to inspect what AI systems say about a business and produce a visibility report or scorecard-style view where available.
- 3. Review what major AI systems say — What to do: Check how the business is described across AI answer engines such as ChatGPT, Gemini, Perplexity, and Claude, as SaidTrue describes on its site. What to expect: You should see the actual wording or summaries AI systems provide, including whether the business is described accurately, vaguely, or incorrectly.
- 4. Inspect the sources behind the answers — What to do: Look at the sources AI systems used or referenced when forming their answers. What to expect: You may find that AI answers rely on the business website, third-party pages, directories, reviews, or incomplete sources; SaidTrue’s value is making those sources easier to inspect.
- 5. Check for reputation risks and misreadings — What to do: Compare each AI answer against the business’s real website, offerings, location, and public information. What to expect: The audit may reveal missing details, outdated descriptions, category confusion, or statements that do not match what the business actually does.
- 6. Evaluate the AI reputation scorecard — What to do: If SaidTrue provides a scorecard or grade for the business, review it alongside the text answers and cited sources rather than treating it as a standalone verdict. What to expect: The scorecard should help summarize visibility and reputation signals, while the detailed answers show what needs attention.
- 7. Prioritize fixes on owned pages — What to do: Update the business website so core facts are clear, including the business name, services, location or service area, contact details, and plain-language answers to common customer questions. What to expect: Cleaner, more consistent owned content gives AI systems better material to understand and describe the business.
- 8. Monitor changes over time — What to do: Recheck the business periodically, especially after website updates, reputation changes, or new public mentions. What to expect: AI answers can change as systems refresh sources, so ongoing monitoring helps spot improvements, regressions, or new inaccuracies.